Huppa
Logistics at Olympic level!
This is what we did for this client
Our collaboration with Huppa
Huppa, formerly known as Upfresh, had clear and ambitious innovation goals. The challenge was to realise a large-scale growth project at the existing location. Logflow developed a master plan vision that began with an inventory optimisation. Logflow guided the customer from design to go-live in this challenging automation project. This involved much more than just a storage system. The distribution center consists of five levels, with 168 shuttles supporting the necessary reactivity. The built-in flexibility ensured a seamless integration with Franky Vleeswaren.
What our client says
“Given the limited footprint that was available, the tendering process and finding appropriate technical solutions proved to be a real challenge. The result is a five-story extension in which every square meter is used optimally, with the possibility for flexible expansion."
About Huppa
In March 2023, UpFresh and Franky Fresh Food announced their merger and since October 2024 they have been operating under a new name: Huppa. This new brand represents the fusion of more than 120 years of experience in the fresh food sector, with 7 locations in Belgium and 400 employees. Huppa offers more than 12,000 fresh products, such as cheese and ready-made meals, for both retail and wholesale. With a turnover of 240 million euros, Huppa strengthens its service and expertise, with innovation and quality at the core. The company took a significant step with the launch of a fully automated refrigerated warehouse, which improves logistical efficiency and flexibility. Huppa is ready for the future and continues to commit to sustainable growth and customer-focused service.
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